How I Help Sellers Get Above Asking Prices in Today’s Market

Gail Craven
December 2, 2024
5 minutes

As a seasoned real estate agent at Coldwell Banker, my mission has always been to maximize the value of my clients' homes. In today’s competitive market, I’m proud to say that my listings often sell above asking price—a result of meticulous preparation, strategic marketing, and skilled negotiation.

Let me share a few real examples:

  • A stunning South Charlotte home listed for $974,900 recently sold for $1,255,000—a 28.7% increase over the asking price.
  • Another beautiful estate in Weddington, originally listed at $899,900, sold for $965,000, a 7.2% premium over the asking price.
  • A private cul-de-sac property fetched $690,000, 2.2% above its $675,000 list price.


So, how do I achieve these results for my clients? It starts with preparation. Before a home even hits the market, I work closely with sellers to showcase its best features. This includes professional staging, top-notch photography, and sometimes minor improvements to make the home truly shine.

Next, marketing plays a key role. My approach leverages both traditional and digital tools, from social media ads to virtual tours and in-depth online property descriptions. I ensure every listing reaches the right audience, whether that’s local buyers or those relocating to the area.

Negotiation is where the magic happens. I go into every deal prepared, armed with a deep understanding of market trends and comparable properties. This allows me to position each home as a unique, must-have property. Buyers come to the table ready to make competitive offers because they see the value that’s been carefully curated and communicated.

It’s also about timing. By analyzing market activity and strategically pricing homes, I create a sense of urgency that encourages higher offers. Combining these strategies ensures my clients walk away with more than they expected.

If you’re ready to sell your home for top dollar, I’d be honored to help you achieve results like these. With the right preparation, strategy, and representation, your home can stand out and attract offers that exceed your expectations.

Gail Craven
Real Estate Agent, Coldwell Banker
Real Estate Tips
Selling Above Asking
Market Strategy
Home Selling Success